MARUG Brand Experience

On November 18th, 2009 the MARUG Brand Experience takes place! This event is organized by the MARUG Master Team. It is compulsory for all students following the course Brand Management and is also open for all other students that are interested in this subject. A large variety of interesting companies are invited to speak and give workshops to enlighten you with the latest developments in branding.

During the morning, several brand management practitioners will give lectures . After this the students will be divided in groups for the workshops that are given by different companies that are active in the field of branding.

Program MARUG Brand Experience

09.30 – 10.00 Reception: “Breaker Breakfast “by Arla Foods
with coffee & thee

10.00 – 10.10 Entrance open to Heerenzaal

10.10 - 10.15 Welcome by the chairman of MARUG Master Team, Marjolein Hospers

10:15 – 10:25 Welcome and Opening by the day-chairman, Dr. K.J. Alsem

10:30 – 11.30 Lecture1: Dolph Heyning, Zigila

11.30 – 11.45 Break with coffee/thee

11:50 - 12:50 Lecture 2: HI Society

12:50– 13:35 Lunch (45 min)

13:30 – 13:40 Entrance open to Heerenzaal

13:40 - 14:40 Lecture 3: Hein Raijmakers, FrieslandCampina

15:00 – 16:30 Workshops (1.5 hrs)

16:40 – 17:00 Closing by day-Chairmen Dr. K.J. Alsem & MARUG

17:00 – 18:00 Social drinks & Music !!
 

 

Sign up is now closed, for questions please mail to mmt@marug.nl.