The International Marketing Experience is a yearly returning event organized by the Marketing Association of the University of Groningen. The destination for the International Marketing Experience 2010 is Bucharest, Romania. This years theme will be City Marketing.
From 5 May to 15 May Bucharest will be visited by thirty selected international and Dutch students of the University of Groningen. All the students share a common interest in marketing.
The IME consists of a preparation phase of five weeks and the actual trip abroad. The group will visit several multinationals were the focus will be on marketing and specifically on Citymarketing. Besides these visits there are also some cultural and social activities planned, to get the complete picture of this beautiful city and country.
This International Marketing Experience is a great opportunity for both student and company to meet and learn from each other.
It will be great experience for everyone.
Participation fee: € 275,-
Here you can read stories of last year's trip. For more information on Bucharest see http://en.wikipedia.org/wiki/Bucharest.