MARUG Super Marketing Game

The MARUG Super Marketing Game (SMG) is aimed at senior students who are interested in marketing. The SMG offers a unique opportunity to put your entrepreneurial skills to the test in the world of fast-moving consumer goods (FMCG).

During the day students take part in a simulation game where they have to make decisions about marketing, assortment, finance and human resources. In addition, sponsors offer a number of assignments which will be integrated in the simulation game. This results in a presentation which students present to the sponsors. Furthermore, two workshops are available in which real life marketing problems have to be solved. About 40 students can participate in the SMG.