About the MARUG
The Marketing Association Rijksuniversiteit Groningen (MARUG) is a study association linked to the university for students from Economic- , Business Administration- and Communication studies. The MARUG acts as an intermediary between marketing theory and marketing practice. \
The MARUG was founded in 1981 by Professor dr. P.S.H Leeflang, who is a member of the Marketing Department of the Faculty of Economics of the Rijksuniversiteit Groningen. Moreover, he is the honorary chairman of the MARUG. In June 2002 Mrs. Prof. Dr J.C Hoekstra was appointed honorary member of the MARUG and in May 2005 the same honour fell to Dr. K.J Alsem.
In 1981 the MARUG started with organizing study trips, (recruitment) – events, lectures and social activities. The MARUG turned out to be a great success, which resulted in a yearly increasing member count that has exceeded the amount of 1300 members in 2008.
The MARUG anno 2011
The goal of the MARUG is to encourage the exchange of marketing knowledge, -science and – experience. The MARUG does this by offering a broad range of marketing related activities and events. To achieve this, the MARUG maintains strong relationschips with the university and its students, as well as with the business sector.
At present, the MARUG consists of some 1300 members from which 70of them are active members by collaborating in several committees.
The MARUG is known by its active, social, serious, intelligent and enthusiastic students who want to orient themselves in the field of marketing next to their study. The proportion of male and female fluctuates with the years but is usually 50/50. Their choice for membership of the MARUG is well considered because of her open, professional yet social character. Furthermore, a substantial amount of scientist and people from the business sector are associated to the MARUG.
Besides thirteen committees the MARUG has two financially dependent foundations. Moreover, there is cooperation between the MARUG and the Marketing Associations of Amsterdam, Maastricht, Rotterdam and Tilburg: the Marketing Association Netherlands (M.A.N.)
