🟢 Status: Registrations are CLOSED!
Date: April 12 until 18, 2026
Location: Budapest
Application Deadline: February 2, 2026
Check out our other upcoming events in the calendar!
Ready to transform your understanding of international marketing and elevate your professional network? The MARUG International Marketing Experience offers an unparalleled opportunity for both Dutch and international students to delve into the dynamic world of marketing on a global stage.
Embark on a unique journey where you will conduct cutting-edge marketing research in a vibrant major European city, gaining invaluable hands-on experience and cultural insights. Our meticulously designed program selects a group of ambitious students to travel and immerse themselves in diverse international business environments.
What Awaits You on the IME:
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Exclusive Company Insights: Gain an exclusive, behind-the-scenes look into the dynamic corporate environments of world-leading international companies. Experience firsthand the fascinating cultural nuances in business compared to the Netherlands through interactive programs, including real-world cases and insightful masterclasses led by industry leaders.
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Academic Preparation: Before the journey begins, participate in a comprehensive preparatory phase. This includes expert lectures on the trip's overarching theme and practical business cases that sharpen your analytical and strategic skills.
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Cultural Immersion: Beyond the corporate world, explore the rich cultural tapestry of your host city. The itinerary provides ample time for discovery, both during the day and during captivating evenings, allowing you to truly live the local experience.
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Pre-Trip Camaraderie: Get to know your fellow participants through dedicated networking socials before departure. These sessions ensure a cohesive and prepared group, allowing you to focus entirely on immersive learning and fun during the trip itself.
A Legacy of Excellence:
The IME boasts a rich history of visiting iconic innovation hubs like Milan, Lisbon, Vienna, Barcelona, Prague, and Madrid. We have collaborated with leading global brands such as Heineken, Unilever, Ogilvy, KLM, and L’Oreal, providing students with unparalleled access to industry giants.
The Experience:
Organized by a dedicated committee, the IME is more than just a trip; it is a transformative academic and social adventure designed to significantly broaden your horizons. The experience concludes back in the Netherlands with a lively reunion, where stories and insights are shared among the participants.