The MARUG Marketing Data Science Event gives students a good insight into marketing data science in practice. The event is organised by the board and the Master Marketing Team and is directed towards MSc Marketing Analytics and Data Science students. The event presents a great opportunity to meet interesting companies. The companies will present who they are, what they are doing and how they are working with big data. On top of that they organise challenging workshops in which the students will be working with data. After the workshops there will be a social and for those invited based on CV there will be a recruitment dinner with the participating companies as well.
The last Marketing Data Science Event took place on the 21st of March 2022. The day started off with a PhD student, Gilian Ponte, who gave a presentation about his view on the use of data in marketing. After the lunch Reprise and Harvest Digital gave presentations and workshops on how to use analytics data in practice. After the workshops, there was a social which also included drinks and bites. After the event, there was a recruitment dinner with B&S, for which you had to be invited based on your CV or during the day itself.