Consumer behaviour and the effect of this behaviour plays a gigantic role within marketing. Therefore, it is not surprising that the combination of marketing and psychology is becoming increasingly popular. Psychology offers many angles for communication, marketing and advertising campaigns. Psychology can be used in marketing to engage people with a service or product, to make marketing statements or to influence buying behaviour.
Mind over Marketing is an event organised with the Psychology Association VIP. The event combines the perspectives of marketing and psychology and is ideal for students interested in these two fields. The event consists of several lectures by interesting speakers, a dinner and drinks!
The next edition of the Mind over Marketing will be held on 29 November 2023 and will be conducted in English.
Mind over Marketing 2023:
The theme of last year's MoM is: Impulse Buying; Controlling how people lose control. Three speakers were there to share their expertise on this subject. Next to this, there was room to talk to the speakers and broaden your network. By the end of the evening, everyone knew more about the unconscious influence we all experience!